Running Facebook Ads with a VA: What to Know

Facebook advertising is one of the most powerful tools for growing your business—if it’s done right. But setting up and managing effective ad campaigns takes time, attention, and digital know-how. That’s where a virtual assistant (VA) with Facebook ads experience can make all the difference.

Here’s what to know before you start running Facebook ads with a virtual assistant.

1. Your VA Should Understand Your Goals

Before launching any campaign, your VA should know what you’re trying to achieve—whether it’s lead generation, website traffic, sales conversions, or retargeting. A great VA will align the campaign strategy with your business objectives.

2. They Can Handle the Technical Setup

Running Facebook ads isn’t just about the creative. A skilled VA can set up your Business Manager, install the Facebook Pixel, create custom audiences, and ensure that your tracking is on point from day one.

3. Copy + Creative Support

From compelling ad copy to scroll-stopping visuals, your VA can help craft or coordinate the content that converts. Some VAs are also skilled in Canva or Photoshop and can design your ad graphics in-house.

4. Campaign Management and Optimization

Once your ads are live, your VA can handle:

• • A/B testing different creatives

• • Monitoring metrics like CPC, CTR, and ROAS

• • Pausing underperforming ads

• • Scaling up winners

• • Weekly reporting

You stay in control while your VA does the heavy lifting behind the scenes.

5. Ad Budget Management

A VA familiar with Facebook Ads Manager can help you stick to your budget by tracking daily spend, making timely adjustments, and avoiding overspending on ineffective ads.

What to Look for in a Facebook Ads VA:

• • Experience with Meta Business Suite

• • Strong communication skills

• • Familiarity with ad KPIs and reporting

• • Copywriting or design experience is a plus

• • Data-driven and detail-oriented

Why Work with Go Hire Virtual?

At Go Hire Virtual, we specialize in matching you with VAs who have real-world Facebook advertising experience. Whether you’re new to ads or want to scale your campaigns, we’ll connect you with a virtual assistant who can help you run smarter, more profitable campaigns.

Start Scaling with the Right Facebook Ads VA

Ready to take your Facebook marketing to the next level? Let us find the right virtual assistant to help you launch, manage, and optimize your campaigns.

📞 Call Go Hire Virtual at (801) 649-4899
📆 Or book your free consultation today and let’s build your ad team the smart way.